Corona, CA
Monster
- Monster granted total creative freedom to bring its iconic brand to life in its new six-story headquarters building
- Design unleashed the Monster beast, tapping into the raw emotions of extreme sports, punk rock music, and living life on the edge
- Before move-in, motocross riders were let loose on the empty floors to race through the interior, creating skid marks on the concrete to capture the adrenaline rush
- Every square inch of the new space is infused with Monster’s action-oriented lifestyle