MONSTER ENERGY

IRVINE, CA

MONSTER ENERGY

CORONA, CA 133,000 SF
PROFILE
  • Monster granted total creative freedom to bring its iconic brand to life in its new six-story headquarters building
  • Design unleashed the Monster beast, tapping into the raw emotions of extreme sports, punk rock music, and living life on the edge
  • Before move-in, motocross riders were let loose on the empty floors to race through the interior, creating skid marks on the concrete to capture the adrenaline rush
  • Every square inch of the new space is infused with Monster’s action-oriented lifestyle