Yokohama Tire Corporation (YTC) engaged Hendy to design a new home for the corporate side of its business that introduced the company’s brand and improved employee productivity, collaboration and client acquisition. The company embraced the idea of using the branding of their space to communicate their passion for cars and speed. Tire tracks on the walls and angled floor finishes reinforced the motif of forward motion moving through the space.
Yokohama Tire Corporation
The open feeling and color palette of our space both suggest the Golden State, effectively promoting the new company brand.
— Tom Masuguchi, Controller